5 Ways to Improve the Visibility of Your NonProfit Website

The not-for-profit world has always been a competitive universe. The reality is that the competition between nonprofits for time, treasure, and talent has never been more intense. As a consequence, you need to make certain the website for your not-for-profit organization has the best visibility possible. There are five tactics that you will want to consider employing to beef up the visibility of the website for your not-for-profit organization. 

Develop a Search Engine Optimization Strategy 

The primary pathway through which many people initially will access your organization is through its website. Thus, you need to make certain that your organization ranks well when it comes to search engine results. For this reason, it is imperative that you develop a meaningful, effective, search engine optimization or SEO strategy for your nonprofit. You need a solid SEO action plan for your nonprofit in the same way that a business must have one for its operations. 

SEO is not something than can be undertaken in a haphazard fashion. Indeed, there are professionals who devote a good portion of their efforts to mastering the ins and outs of search engine optimization. 

With this in mind, you should consider seriously reaching out to an SEO professional to assist you in developing a comprehensive search engine optimization strategy for your not-for-profit organization. Utilizing a pro will cost money. However, the net result will be a better placement in search engine results which benefits your organization in a manifold number of ways. These benefits likely include an increase in donations, which results in the costs associated with an SEO pro paying for themselves. 

Link to Your Nonprofit Website 

An important strategy that you should take advantage of in your efforts to improve the visibility of your website is to link to your website as much as you can. What this means is that you should strive to get links to your nonprofit site placed at other reputable websites, in well regarded blog posts, and so forth. 

Search engines respond favorably to websites that are linked to by other venues. In addition, these links provide a direct conduit for a person to go from another site to that of your nonprofit organization. 

Add a Blog to Your Nonprofit Website 

A potentially powerful way in which you can enhance the visibility of your website is to incorporate a blog into it. A blog proves generally effective at improving a nonprofit's search engine standing. In addition, a blog can be a solid conduit of information about a nonprofit and its mission and work. 

In order to ensure that you get the most out of a blog, you need to make sure individual posts are well written and present something of value. In addition, you need to make certain that blog posts are made with regularity. Ideally, at least two blog posts are put up each week. 

Integrate Social Media with Your Nonprofit Website 

You can also significantly enhance the visibility of your nonprofit website by integrating it with your organization's social media efforts. You will want to strategically select social media platforms that make the most sense when it comes to promoting your not-for-profit organization. Not-for-profits commonly incorporate the use of these social media platforms into their overall marketing, promotional, and educational endeavors: 

• Facebook

• Instagram

• Twitter

• Pinterest

Ideally, you need to make sure that their is consistency in what is placed on your organization's different social media platforms. In addition to integrating your nonprofit's website with social media, you want to make sure these platforms are integrated with one another. 

Design Your Site with Mobile Devices in Mind

Before the advent of mobile devices, website design necessarily was focused only on how a site looked and operated on a desktop or laptop computer. With the advent of mobile devices, the focus of website developers and designers remained on desktop and laptop devices. 

Mobile devices decidedly were an afterthought. As a consequence, and in simple terms, website oftentimes didn't look or functional correctly on mobile devices. 

During the last couple of years, mobile devices have outpaced traditional computers when it comes to the way in which people access the internet. This includes the manner in which a majority of people now access nonprofit websites.

Because of this transition to the predominance of mobile devices in accessing the online world, you must focus your website development and design on mobile device functionality and appearance. This is a crucial step in order to improve the overall visibility and usability of your nonprofit website.

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Jessica Kane is a professional blogger who focuses on personal finance and other money matters. She currently writes for Checkworks.com, where you can get personal checks and business checks.